All that AND a box of cookies (or 100)

Posted on January 23, 2012 by Joel McDonald

My daughter Julia is selling girl scout cookies, and her brother, mom and I are each chipping in in our own ways to help her sell as many cookies as possible. In an effort to practice what I so often preach about “highest and best use of time”, I thought I’d try spending the same amount of time helping her online as I would have have spent chaperoning her in front of grocery stores & knocking on neighbors’ doors (only 2 months after we knocked on their doors for our son’s Cub Scout popcorn sales…)

So…

  • For every box of cookies you buy (or donate*) I will match with an equal purchase.**
  • TO SWEETEN THE POT: If you donate at least 150 boxes of cookies to the Girl Scouts’ “Gift of Caring” program with the link below, I’ll throw in a private AdWords consulting session, and a personally signed copy of “Google AdWords for Dummies“. (The consulting session can be used for you, or anyone you know who owns their own business and could benefit from getting more customers through Google AdWords.)
  • Even if you don’t make a purchase, you can still help us get the word out: For every 5 “likes” or “shares” I get on this link on my facebook page, I will donate** a box of cookies. I’ll also donate** a box for anyone who re-blogs this post on their own blog.

I’ve listed two ways you can support our troops below. Thanks in advance for your support!

Sincerely,
–Joel

To Make a Donation: Every $35 donated will send 10 boxes of cookies to our troops or to local food shelters through the Girl Scouts’ “Gift of Caring” program. (Don’t forget the bonus I’m offering if you donate or buy 100+ boxes…)

To Buy Cookies: If you would like to purchase cookies, send payment using the button below. Then, email me what flavors you would like along with your address & we’ll ship them right off to you. Here is a link to the flavors available this year. (All prices below include shipping in the continental US.)

Number of Boxes

*All payments will be made to Leojco Consulting – and Leojco Consulting will deliver 100% of those proceeds to the Girl Scouts.

**My Company (Leojco Consulting, LLC) will match any donations (or cookie purchases) up to a total of 100 cookie boxes.

The consulting offer of a purchase/donation of 100 boxes expires on Feb 28th, 2012.

 

Posted in Contests | Comments Off

AdWords Trick: Campaign Cloning

Posted on March 18, 2011 by Joel McDonald

This handy little trick called “campaign cloning” has infinite possibilities. Watch it & let me know your thoughts in the comments section below.

Posted in Intermediate AdWords Tips, Videos/Webinars | 2 Comments

The Drug Dealer’s Model to Fixing the Economy… Forever.

Posted on September 22, 2010 by Joel McDonald

Although I can’t think of a nastier, uglier, scummier profession than being a drug dealer, you have to admit that drug dealers have a pretty good business model when it comes to getting new customers. They give 10 product samples out to new prospects & they get 8 to 10 new clients who keep coming back for more, & more… & more.  Just think, if all legitimate businesses had a product as addicting as illicit drugs, all troubles with the economy would be over – FOREVER.   Utopian?  Maybe, maybe not…

If an advertising agency is so confident that for every dollar you spend with them – you’ll get a dollar fifty back why wouldn’t they give you ten or twenty bucks to test them out?  Heck, why not make it fifty bucks?  What if they gave you fifty bucks, and you don’t even have to pay a penny of it back?  Come on… Who in their right mind could do that? Millions of potential customers out there, and they’re offering $50 to each and every one of them who has a website???  No way… They’d go broke faster than you could say “bankrupt”, wouldn’t they?

Here’s the thing; When a company has got a product that works sooooo well, they can afford to give some of that product away, even if they’re giving away hundreds of millions of dollars in sample-product!

  • Why?  Because that company KNOWS that even if they give hundreds of millions of dollars in “sample product” away, they’re going to have addicted clients who will give them BILLIONS of dollars in return. 
  • Why will those addicted clients pay billions of dollars in return? Because those billions will turn into hundreds of billions of dollars in initial sales…
  • If those business owners are smart, they’ll be able to turn those hundreds of billions of dollars in initial sales into Trillions of dollars in recurring revenues.
  • Wash. Rinse. Repeat… Every month.
  • Turning around the economy? Check.

That’s just the way advertising works. But if the advertiser doesn’t take the first step by giving some of their product away, most business owners won’t fork out the money to experiment with advertising, and many of those business owners will just stay stuck on stupid… Forever.

Well, there is a company giving free samples of their ultra-addicting product away.  In fact, just last week, they raised the amount of their “sample product” from $50 to $75.  That company is Google, and they’re doling out samples of AdWords because they know that you’re very likely to become addicted. Is that such a bad thing?

  • Would it be such a bad thing if y0u learned how to spend $100, and bring back $1000? What if it only brought back $150? Would that be so bad?
  • I personally have spent millions of dollars on AdWords, and I’ve generated over a billion dollars in sales for my companies.
  • One of my clients is a a very successful affiliate marketer &  he only spends a few hundred bucks with AdWords. The funny thing is that he has leveraged that investment into 6-figure recurring commissions — EVERY MONTH!  (And he’s an affiliate marketer!!!)
  • I have another client who does 100% of their business on the phone, but they spend hundreds of thousands of dollars driving targeted visitors to their website. Why? Because every hundred thousand dollars they pay to Google typically brings in a million or two dollars in revenue. Like clockwork.
  • Already #1 for your desired keyword? Adwords can help you get more of the people searching for your desired keyword to actually visit your site.
  • Advertising offline? What you learn from AdWords can multiply your offline advertising efforts 2x, 5x, or even 1000x.

Now for the million dollar question:

“If your only risk is spending $75 of someone else’s money to try and see if you might be able to turn that $75 into $100, $500, or even $100,000 what in the world are you waiting for?

Below, you’ll see a form where you simply enter your name & email address. Fill it out & I’ll show you:

  • How you can get $75 from Google to start advertising as early as tonight.
  • 7 Default settings you should change to stretch your return on investment into the stratosphere.
  • How one of my clients never spends more than a few hundred dollars on AdWords. More often than not - is able to turn that initial investment into over $100,000 PER MONTH!!! (Do you think he resents paying “big bad Google” a few hundred bucks so he could get over ONE HUNDRED THOUSAND PERCENT return on his initial AdWords investment? Oh yeah… He’s an affiliate marketer too. He doesn’t even have a product, he never deals with customer service issues… and he generates six figures in affiliate commissions per month! Six figures.)

When is now a good time to start your AdWords campaign? (Did I mention that Google will fund your first $75???)

Posted in AdWords Basics, Market Research | 3 Comments

Free “AdWords Quick Start” Webinar

Posted on September 21, 2010 by Joel McDonald
I’m doing a free webinar with John Jaworski - a phenomenal Success Coach at Stompernet - this afternoon at 4:00 EST.
 
We’ll be covering ”best practices” you need to know to:
  1. Start your AdWords account;
  2. Start driving laser targeted traffic to your website immediately;
  3. Make sure you don’t lose your shirt;
  4. You’ll even learn how to get started on Google’s dime.  

Register here.

–Joel
PS – Stompernet’s “Live 10″ conference is only 2 weeks away. You need to do whatever you can to get yourself there.  It will change your life.  Not only that, but I’m available the entire weekend to answer ANY questions you have about AdWords.  I’m serious.  You can even log into your AdWords account, bring your laptop over to me in the middle of the lobby, and I’ll give you advice I normally charge $500 per hour for – for free. 
 
PSS – The event is $497 per seat for non Stompernet members, but if you sign up for my “7 settings” report over to the right, you can become a Stompernet member for 30 days free (which enables you to get into the Vegas conference for free).  “How you like them apples?”
Posted in AdWords Basics, Market Research, Videos/Webinars | Tagged , , | Leave a comment

What to do when broad match is out-performing exact match

Posted on September 17, 2010 by Joel McDonald

A reader asked a great question about broad match vs exact match, so I’m going to answer it here on my blog.

Hi Joel..thanks for the great reports.
I have a question for you if you don’t mind… How do I raise my ad position? 
I’m currently running 2 campaigns with the same keywords and same ads.
 One uses broad match (Let’s say it’s “blue widgets”.) The other – exact [blue widgets].

blue widgets gets 26 clicks/day av pos 5-6

[blue widgets] gets 3-4 clicks/day av pos 9-10

How do I increase the ad position of [blue widgets] to get more clicks?

Great Question!

First off, the best way to increase ad positions without raising bids is to make sure you’re picking the right keywords, and always testing ad copy to continually improve your CTR, which in turn raises your ad position.

  1. I’m assuming the obvious answer of simply raising bids on exact match isn’t an option, but that’s the first thing that comes to mind. You really need to get in the top 6 if you want a respectable volume of clicks.
  2. Are you sure your ads in both campaigns are identical? You may have an ad in your broad match campaign that is out-performing your exact match campaign.  (Even if your ads are identical, one set of ads may be set to “rotate” and another could be set to “optimize”, and if the difference between ads is large, that could be impacting your performance. (BTW: I cover ad rotation in more detail if you’re reading the reports I send via email.)
  3. Lastly, I’d bet dollars to donuts that your broad match is robbing exact match of impressions, clicks (& therefore – conversions).  The good news is that since you’re already advertising in separate campaigns, it’ll be easy to fix this issue with a little strategy called “embedded match“. In a nutshell, all you have to do is add a negative match term for the broad match version of “blue widgets”.  I know that’s complicated, but in your broad match campaign, where you’re bidding on blue widgets, simply add “-[blue widgets]” (without the quotes). This will make sure that your broad match campaign doesn’t get credit for what should be exact match traffic. (While you’re at it, add in a negative match for phrase match too.)  Essentially, your campaign structure will look like this:

Campaign: Blue Widgets EXACT
[blue widgets]

Campaign: Blue Widgets PHRASE
“blue widgets”
-blue widgets

Campaign: Blue Widgets BROAD
blue widgets
-”blue widgets”
-[blue widgets]

*Note that you don’t need to have your keywords in separate campaigns to put embedded match to work for you… Separate adgroups will do the trick too.

One other thought is that your exact match term is a highly competitive (and not-so-relevant) term, it might have a lower quality score than broad match because of all the more relevant long-tail phrases broad match is finding. Try re-writing ad copy to boost your quality score for [blue widgets].

There are plenty of other things you can do that come to mind, but since they have to do with adding/reorganizing keywords & don’t have to do with increasing the rank of [blue widgets], I’ll leave it at that.

Good luck!

–Joel

PS – Using embedded match seems like a pain to set up (and it is, but it’s worth it.)  All I can say is “Welcome to the big leagues.”  That’s the only way to get exact match terms to behave as you want them to if you want to use broad & phrase match too. Thanks to Dan Thies for sharing this invaluable tip with me a couple years ago!

Posted in Keyword Performance | Tagged , , , , , | 3 Comments

Drive Traffic TONIGHT Contest

Posted on September 14, 2010 by Joel McDonald

Some of the most common objections I see with AdWords are; “it’s too complicated”, and “my site isn’t good enough yet”.  Hearing excuses from once-inspired AdWords students about why they haven’t gotten around to trying AdWords yet throws me into a state of depression. (You should see the LAME website I made my first $100,000,000 in sales with – and that was before even hiring a designer! Seriously, it’s probably the ugliest website you’ve ever seen.)

AdWords can be a game-changer for your business. Properly done, AdWords can be more profitable than a rigged slot machine.  When you have the ability to put money into your “AdWords slot machine”, and get more money out of it on a predictable basis, life takes on a new meaning.  Stresses about money melt away. You take more vacations. Suddenly, work ideas come to you with an inexplicable clarity.  After a while, you wonder why in the world you ever worked for someone else when you can now generate your own business at the drop of a hat.  But that won’t ever happen if you don’t take steps to make it happen.

Your first $75 in “seed money” is on Google. Since I know pulling out your credit card to buy AdWords advertising can be intimidating, I’ll show you how to fund your first $75 in AdWords expenses. (I’m not talking about “pay $75, and get $75 free” or anything like that. I’m talking about spending $75 of GOOGLE’s money driving traffic before you spend a dime of yours!) The only string attached is that it has to be spent on a new AdWords account driving traffic to a website you own that hasn’t been advertised on AdWords before. Now, you have NO EXCUSE for putting off advertising on AdWords anymore!

Announcing Joel’s “Get off your butt” AdWords contest.

It’s time to stop making excuses about why you’re not using Adwords, and just do it. To prove to you that you don’t need a fancy, expensive website, I’m hosting this contest right here on this ugly $10 per year blog with ZERO professional design efforts whatsoever.

To get started, all you have to do is drive traffic to your website using Adwords.  Don’t have a website? No problem… I’ll show you how to set one up with about 10 minutes of effort and twenty bucks.

Your first step to changing your online business (and your life) begins right now. I’ve done everything in my power (including getting your first $75 of testing money) to help you take that first step so you now have no excuses.  Even if you already have a thriving business, AdWords can make it even more profitable. In fact, the less your current business depends on AdWords, the more AdWords can help you.

Here is a wrap-up of all the things I’m about to give you:

  • A coupon from Google which can be redeemed for $75 towards your new AdWords account. (Thank you Google!)
  • Dirt-simple instructions on how to set up your AdWords account with minimum risk, but maximum profit potential.
  • If you don’t have a website yet, I’ll include dirt-simple instructions on how to build a website that will generate sales/leads for you ASAP.
  • In about a week, I’ll host a “no holds barred” webinar so you can ask all the questions you like as you watch your account’s progress. (Details to follow.)
  • All of the above is information you can use as you see fit.  If you’re attending Live 10, I’m also having a contest for anyone who comes to my 8-hour Sunday Workshop.
  • I’ll also include instructions for my contest, how to enter, and what you can win, so you can get a head-start.  (Prizes include an iPad, $1000 worth of consulting with me &… cash.)
Posted in AdWords Basics, Keyword Performance, Market Research | Tagged , | Leave a comment

Mars Candy uses AdWords to generate 1000% to 100,000% ROI on their AdWords Expenses

Posted on September 8, 2010 by Joel McDonald

Sunday, September 12, at 3:00 Eastern, Eben Pagan will be doing a live webinar with AdWords Expert – Joel McDonald to discuss some of the stealthy secrets he uses with companies like Mars Candy Corporation use to generate 1000% to 100,000% ROI with every dollar they invest in AdWords.

In addition to secrets Joel uses with Mars, you’ll also learn:

  • Several under-utilized AdWords strategies that can instantly boost your sales by checking a few boxes.
  • How the “Leverage Principle” can turn adwords campaigns that are losing money into $1000, $10,000, or even $100,000
  • When you should use broad & phrase match, & when you should run as fast as you can.
  • How to know when Google’s content network can be two or three times as lucrative as Google’s search network.

This webinar has limited availability, so to reserve your spot by entering your name and email in the box to the right. [Webinar completed. As long as you're on my 20/20 mailing list, you'll be sent a copy of the recording when it's available.]

Posted in Videos/Webinars | Leave a comment

Application

Posted on July 14, 2010 by Joel McDonald

Terms of Service Between Client and Leojco Consulting, LLC

This agreement is between Client and Leojco Consulting, LLC (Provider), regarding AdWords 1-on-1 consulting sessions.

Satisfaction guarantee: Upon payment, Client and Provider shall agree on an initial consultation date and time.  If Client is unhappy with first consultation for any reason, Client is entitled to cancel agreement and request a full refund.

Access: Client shall grant Provider temporary access to Client’s AdWords account, and shall consult with Provider once per month at a pre-scheduled time via webinar and phone.

Refusal of Service: Client confirms that Client has an active Adwords account that is driving traffic to Client’s website, is tracking conversions, and has been running for at least 90 days. (Provider reserves the right to cancel contract in the event Client does not have an established AdWords account, (or if Provider does not believe Provider can help Client based on a review of Client’s account) prior to first consultation.  In the event of contract cancellation by Provider prior to first consultation, Client shall be granted a full refund.)

Scheduled Consultations: Consultations will be at the same time and on the same day of the week, once per month, unless rescheduled in advance.  Payment for consultations shall automatically recur on a monthly basis until cancelled by either party.

No maintenance included: Client agrees that although Provider will have access to Client’s account, Leojco Consulting will not do any hands-on management or changes (other than supervising changes you make during our calls). Suggestions will be made on how to make changes, but you will be responsible for making suggested changes to your account yourself.

Limited Liability: Client assumes liability for any/all changes made to Client’s account, and agrees not to hold Leojco Consulting, LLC liable for any losses as a result of changes Client makes to account.

In the event of any liability, Leojco Consulting, LLC’s shall be limited to liquidated damages – not exceeding amounts paid over the most recent 30 day period.

Month-to-month agreement. Consulting agreement is on a month-to-month basis, and shall be auto-renewed until cancelled by either party.  Client can cancel at anytime by sending cancellation notice in writing to cancellations@leojco.com, or by fax: 888-906-8790.

Rescheduled Consultations: Client may reschedule appointments with at least 48 hours advance notice.

Late Cancellations: Cancellations not made more than 48 hours prior to next scheduled appointment time shall result in forfeiture of fee for that month’s consultation.   In the event of a Client no-sho, Provider will analyze account, will record any recommended changes, and send recommendations to Client.

Annual agreements (12 sessions) are available at a substantial discount, and are non-refundable after the first 30 days.  (Amount shall be refunded in full if Client is unsatisfied for any reason within the first 30 days.)

Application

Payment Options
Confirm: Been tracking AdWords conversions for more than 30 days
Time Preferred (1st Tuesday of each month)
Email & Web Address:
Phone Number



By hitting “Subscribe” above, you agree to all of the terms on this page.

Posted in Uncategorized | Leave a comment

Free AdWords Consulting Agreement

Posted on July 14, 2010 by Joel McDonald

The agreement below is for Stompernet Live 10 workshop attendees only.

Terms of Service Between Client and Leojco Consulting, LLC (DBA 20/20 PPC)

This agreement is between Client and Leojco Consulting, LLC (Provider), regarding AdWords 1-on-1 consulting sessions.

Satisfaction guarantee: Upon consumation of this agreement, Client and Provider shall agree on an initial consultation date and time.  If Client is unhappy with first consultation for any reason, Client is entitled to cancel agreement and request a full refund (n/a in the event of free bonus consultation).

Access: Client shall grant Provider temporary access to Client’s AdWords account, and shall consult with Provider once per month at a pre-scheduled time via webinar and phone.

Refusal of Service: Client confirms that Client has an active Adwords account that is driving traffic to Client’s website, is tracking conversions, and has been running for at least 90 days. (Provider reserves the right to cancel contract in the event Client does not have an established AdWords account, (or if Provider does not believe Provider can help Client based on a review of Client’s account) prior to first consultation.  In the event of contract cancellation by Provider prior to first consultation, Client shall be granted a full refund.)

Scheduled Consultations: N/A in the event of a free consultation.

No maintenance included: Client agrees that although Provider will have access to Client’s account, Leojco Consulting will not do any hands-on management or changes (other than supervising changes you make during our calls). Suggestions will be made on how to make changes, but you will be responsible for making suggested changes to your account yourself.

Limited Liability: Client assumes liability for any/all changes made to Client’s account, and agrees not to hold Leojco Consulting, LLC liable for any losses as a result of changes Client makes to account.

In the event of any liability, Leojco Consulting, LLC’s shall be limited to liquidated damages – not exceeding amounts paid over the most recent 30 day period.

Month-to-month agreement. Consulting agreement is on a month-to-month basis, and shall be auto-renewed until cancelled by either party.  Client can cancel at anytime by sending cancellation notice in writing to cancellations@leojco.com, or by fax: 888-906-8790.

Rescheduled Consultations: Client may reschedule appointments with at least 48 hours advance notice.

Late Cancellations: Cancellations not made more than 48 hours prior to next scheduled appointment time shall result in forfeiture of fee for that month’s consultation.   In the event of a Client no-sho, Provider will analyze account, will record any recommended changes, and send recommendations to Client.

To schedule your FREE AdWords consulting agreement, simply enter your contact details below. (Be sure to include the name & email address you used to sign up for your Sunday Workshop.)

Posted in Uncategorized | 2 Comments

For Live 10 Sunday Workshop Attendees ONLY

Posted on July 14, 2010 by Joel McDonald

Congratulations on attending a Stompernet Live 10 workshop! I have no doubt whatever workshop you attended at Live 10 has helped you take the next step toward improving your business.

As a part of my promise to give an hour of 1-on-1 AdWords consulting, I’ve created the following page so you can schedule your free appointment. Before you schedule your appointment, here are a few tips:

  1. If you haven’t already set up your AdWords account, I suggest opting in to get my free report. (I could gladly help you set up your account, but I think a more efficient use of our time together would be after your account has run for a month or two, and we can troubleshoot any issues you come across together.)
  2. Be sure you have conversion tracking enabled. Without conversion tracking enabled in AdWords, I can’t help you nearly as much as if you are able to track conversions. (Although I’m glad to help you if you’re bidding blindly, you’ll get a lot more out of our sessions if you’ve got conversion tracking enabled.)
  3. Please provide the same name & email you used to attend your Sunday Workshop. Your information will be cross-referenced with the master Stompernet roster & anyone who didn’t attend a Sunday Workshop is not eligible for a free consultation.
  4. This offer has no expiration date, but to get the most out of your session, I encourage you to do so in the next month or two.
  5. Please note that there is no cost or obligation to continue with 1-on-1 AdWords consulting after our first session, and no credit card information is being collected at this point.

Click here to schedule your free AdWords Consulting Session.

Posted in Uncategorized | 4 Comments